By now, you've probably seen the commercial. It starts with a handsome mustachioed man and his family in an Italian field. The man is holding wheat in his hands, expounding on its virtue to his children. Before you know it, you, as the viewer, are immersed into a novella that brings you across the ocean to the United States. Into a New York that looks remarkably like the Godfather II's flashbacks. A small shop making and selling spaghetti by hand. The shop growing and making racks of pasta at one time, a large "family" portrait of all the workers of the Barilla pasta family. Into the present and the wonderful luxury of buying pasta in a store until suddenly we're back in the field with Guisseppe Moustache and the wheat.
Sounds too good to be true right? I mean, this commercial is immediately more immersing than most of what's on TV. Pretty ambitious commercial when you figure it's about a minute long. Clearly the good people at Barilla want consumers to know there's a story behind their pasta. And you know what - it worked. I'm convinced - I want to be part of that story.
In the meantime - screw those fat cats at Prince brand Spaghetti.
No comments:
Post a Comment